The FCC’s inquiry involves Google’s call-blocking policy.  In June, Google began noticing extremely high-cost calls to a concentrated number of rural destinations which generated vastly disproportionate costs.  Its internal investigations, using data filters to sort out call patterns, revealed that the top 10 telephone prefixes (the area code plus the first three digits of a seven digit number) to US destinations generated more than 160 times the expected amount and accounted for 26.2 percent of its monthly U.S. costs.  By August, Google began restricting calls to certain high-cost destinations.  Google’s response letter to the FCC describes the Google Voice service and explains Google’s investigation into and rationale behind its call blocking policy.  It claims that its engineers developed a “tailored solution” so that Google Voice currently restricts calls to fewer than 100 specific phone numbers, a practice which Google’s counsel believes is necessary to “prevent these schemes from exploiting the free nature of Google Voice.” 

While Google has only recently began blocking costly calls, the practice whereby rural telecoms charge long distance carriers exorbitant rates to connect and terminate calls from their networks is not new.  In may cases these telecoms partner and share revenue with adult chat service, conference calling centers and others to attract traffic to their networks.  AT&T, and other long-distance carriers, have long complained and sued over these so-called traffic pumping schemes.  However, as common carriers subject to FCC regulations, they were banned in 2007 from blocking calls and are required to deliver phone calls without discrimination to all numbers dialed.  AT&T’s complaint to the FCC is rooted in its contention that Google’s call blocking policy is enabling it to dance around this ban that applies to other carriers.

However, this recent skirmish over Google Voice is really part of a larger debate currently playing out in the regulatory stage over “network neutrality” rules being reexamined by the FCC and AT&T has framed Google’s actions as part of the debate. 

In its Statement on Google Voice and Net Neutrality, AT&T stated that “By openly flaunting the call blocking prohibition that applies to its competitors, Google is acting in a manner inconsistent with the spirit, if not the letter, of the FCC’s fourth principle contained in its Internet Policy Statement.“   The FCC’s fourth principle on net neutrality states that “consumers are entitled to competition among network providers, applications, and service providers, and content providers.“  

Some members of Congress are also concerned about the adverse impact on the market and support for universal service if Google is allowed to operate its telephone services outside of the rules that govern carriers.  As they stated in their letter to the FCC “[I]t is our opinion that a company should not be able to evade compliance with important principles of access and competition set forth by the FCC by simply self-declaring it is not subject to them without further investigation.”

Google responded to these charges by stating that “The FCC’s open Internet principles apply only to the behavior of broadband carriers – not the creators of Web-based software applications.” Google claims that AT&T is attempting to blur the distinction between Google Voice and traditional phone service but maintains that web applications like Google Voice and Skype shouldn’t be treated like traditional phone service.

Google distinguishes Google Voice from traditional phone carriers by explaining that unlike traditional carriers which charge users for their services, Google Voice is a free, web-based software application similar to e-mail rather than a telecom service designed to “supplement and enhance existing phone lines, not replace them” and should therefore be exempt from common carrier rules.   The service is currently available to a limited number of users on an invitation-only basis.  Users are still required to have an existing land or wireless line in order to use Google Voice and are still able to make outbound calls on any other phone device.  Therefore, because Google Voice is a software application, not a telephone company, Google believes that its service is not and should not be subject to common carrier laws or the FCC’s jurisdiction.

Distinctions aside, with nearly 1.5 million users, the increasingly popular service is viewed by some as running a rival service to traditional phone companies.  The heart of the FCC’s inquiry is whether Google Voice is a telecom service or an online software application and whether this distinction really matters.  How different is a call traveling directly over carrier lines from one that goes through software applications?  As of now, the difference appears to be the ability to block less than 100 calls, an option not available to AT&T and other carriers.

Whether the FCC agrees with Google’s characterization of its service and its interpretation of the current open Internet principles may have a dramatic impact on both the telecom and internet marketplaces.  And the FCC’s newly proposed rules on network neutrality may also play a prominent role in this debate.  We will continue to monitor the proceedings and keep you posted.

• According to a new research study by Nielson Online, social sites like Facebook have surpassed e-mail as the number one online activity, with two-thirds of the world’s population visiting social networking or blogging sites.  What’s more, the “stickiness” of these sites is expanding, with one of every 11 minutes spent online being devoted to social networking activities.  And, in a finding to confirm the frustration and consternation of many teenagers, the fastest growing audience on Facebook is the 35-49 age group.  Which may explain such Facebook groups as “Cool Parents Who Have Facebooks”, although we at digitalhhr can proudly say we have avoided joining that one.)
• In perhaps one more sign of the ubiquity of social networking sites, Citigroup is rolling out a MySpace-branded Visa credit card.  Its marketing pitch is geared to fiscal responsibility-a bit of an ironic twist considering Citibank’s own (mis)adventures in that area.  But Citibank is also trying to preach to its intended audience, providing bonus points to be used for concerts, movie premieres and music downloads, as well as the ability to earn points for donations and charitable deeds.  Citi has also adopted a “manifesto” including such planks as “The environment, the economy, our very security …They’re the consequences of people not thinking about consequences.” 
• In the coming weeks, members of the Online Publishers Association (OPA) such as ESPN, Forbes.com and iVillage plan to roll out new, flashier, in-your-face, ad display units aimed at grabbing visitor attention better than the average banner ad.  While enabling advertisers to get more creative with their online ads, the new formats will hopefully help publishers make more money from fewer ads, since an abundance of ad inventory has been depressing revenue. 
• Continuing the social networking news, Hulu quietly added a new social networking feature that allows users to add friends, recommend videos or shows to one another and leave messages for one another, a la Facebook.  The site, which just celebrated its 1st birthday has even more reason to celebrate.  In just one year, it has become the number two site among the top online video properties, with 9.5 million unique viewers in February viewing 308 million video streams. 
• Google introduced its Google Voice integrated phone service, which was built on top of technology developed by GrandCentral, a company acquired by Google in 2007.  With its host of features, Google seems to be aiming less at replacing any one telephone service-such as VoIP or voicemail transcription or conference calling-and more at insinuating itself in as many aspects of telecommunications services as possible.