HHR New Media, Entertainment and Technology Group

There are lots of ways to track our Internet use these days – and its scary to think that each and every piece of information related to such use, including the sites we visit and the products we purchase, are “fair game” for advertisers.  In particular, behavioral targeting, which essentially tracks our use of the web so that advertisers can push ads to us that are specifically tailored to our interests, gives a lot of people pause.  In its recently released report, the FTC made recommendations which seek to balance the potential benefits of behavioral advertising against privacy concerns and encourage privacy protections while maintaining a competitive marketplace.  Continue Reading »

The FTC announced today that Sony BMG Music has agreed to pay a $1 million fine to settle charges that it violated the Children’s Online Privacy Protection Act (COPPA). 

COPPA requires website operators to meet specific requirements prior to collecting children’s personal information, including:

• posting a privacy policy with a notice of what information it collects from children and how it uses such information;
• obtaining verifiable parental consent prior to collecting, using or disclosing children’s information; and
• providing parents with the option to consent to the collection and internal use of their children’s information without consenting to disclosure to third parties.

The Act applies to any website that has actual knowledge it collects, uses and disclosed personal information from children.  Continue Reading »