Tag Archive 'Advertising'

Aug 30 2011

App Developers/Distributors Beware: FTC Now Cracking Down on Apps Targeting Children

Published by Cindy at 1:38 pm under Advertising,Regulations

A prominent developer of mobile applications, W3 Innovations, LLC, the parent company of Broken Thumb Apps (“W3”), has agreed to pay $50,000 to settle charges brought by the Federal Trade Commission (“FTC”) in its first enforcement action involving mobile applications (“apps”), according to terms of the settlement announced last week. The FTC’s complaint, filed on August 12, 2011, alleged that W3, which develops and distributes mobile apps for Apple and Android devices, several of which are directed at children and are listed in the “Games-Kids” section of the iTunes App Store, violated the Children’s Online Privacy Protection Act (COPPA) by illegally collecting personal information from children under the age of 13 without prior parental consent.  Continue Reading »

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Mar 07 2011

Digital HHR Presents: “App-endectomy: Removing the Mystery from the App Ecosystem” – April 7, 2011

Published by admin at 3:01 pm under Events

On April 7, the Digital HHR team will be presenting “App-endectomy: Removing the Mystery from the App Ecosystem“, the next in its on-going series of live, CLE-accredited webinars.

The explosive popularity of tablets, smartphones and other Internet-connected consumer devices has ushered in a new technology ecosystem driven by Apps. These self-contained software programs have not only provided the stakeholders involved with a compelling way to exploit everything from movies and games to magazines and newspapers, but have created a thriving new marketplace poised for ongoing, accelerated growth. While the stakeholders are many, the myriad of complex business and legal issues facing them are no less staggering in number. schnapp_app-endectomy-webinar_march2011-300x151For publishers, content creators, App developers, content distributors, aggregators, storefront operators and service providers, the successful navigation of a rapidly evolving landscape of shifting terms and conditions, privacy regulations, content restrictions and corresponding business considerations across multiple devices and platforms has proven a daunting but essential exercise for leveraging the economic opportunities available.

In this CLE-accredited webinar, the DigitalHHR team will explore the critical business and legal challenges associated with the development, publication, distribution, sale and use of Apps. We will discuss the contours of in-App purchases, subscription-based offerings, and “freemium” models, as well as in-App advertising and App-based ad networks. We will analyze the evolving privacy terms and conditions associated with the use of Apps, and the corresponding laws, regulations and case law impacting end user data collection, disclosure and ownership. We will also address the terms and requirements promulgated by the various platform operators, including Apple, RIM (Blackberry) and Google (Android), and how they impact stakeholders’ participation across the different App environments.

The webinar will be held on Thursday, April 7, 2011 from 12:30 p.m. to 1:30 p.m. EDT.

To register, please click here.

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Nov 18 2010

Discovery of Privacy Breaches on Facebook Puts New Emphasis on Debate Over Personal Data Protection

Published by Wayne Josel at 2:15 pm under Internet,Regulations

The recent Wall Street Journal report revealing that some of Facebook’s most popular applications have been leaking user information has brought attention to a little-known corner of the Web advertising business.  And that attention may ultimately lead to substantial changes in the way companies do business both with Facebook and throughout the wider Web. 

The Facebook disclosures were the result of a common Web standard called a referer.  As web users navigate from site to site, the referer tells the new site which page the user is coming from.  Most of the time, this is an innocuous tool used to help websites track the source of their traffic flow and customize user experience.  However, when user IDs are included in web addresses, as is the case with Facebook and other social networking sites, this practice could potentially expose the browser’s identity.  The user IDs can be used to look up public information on the user’s Facebook profile, which, depending on the selected privacy settings, could include anything from the user’s name to his age, hometown, or even photos. Continue Reading »

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Jun 07 2009

News Round-up — Week Ending June 5

Published by admin at 4:55 pm under News

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  • The Electronic Frontier Foundation released a “terms of service” tracker earlier this week. The tracker chronicles older and new terms of service agreements, side by side, and highlights changed provisions. The TOSBack.org site was created in part from an outgrowth of Facebook’s change in its service agreement in February that, under a broad interpretation, provided that Facebook with a license to its members’ uploaded content even after termination of membership. Following criticism in the media and by its members, Facebook backed down and provided for a termination of the license. But the episode revealed the difficulty end users have in evaluating how revised terms of service provisions can have real impact. The “terms of service” tracker currently tracks 44 sites, including Facebook, Google, WordPress, Data.gov, YouTube, GoDaddy, and eBay. Continue Reading »

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May 18 2009

In-Game Placement: Guns, Guitars and Gadgets: Think Again Before You Depict Something You Don’t Own or License in Your Video Game

If you are designing or developing a video game that depicts this planet or any other fictional world, then you need a pair of trained legal eyes to review the people, places, products and things that will be featured in the game. Go it alone, and you are traveling down a windy road that intersects with copyright, trademark, privacy law and the First Amendment, where the case law is complex, the rulings are inconsistent, and the outcome may ultimately depend on the jurisdiction. Make one mistake and you will find yourself staring down a lawsuit before your game title moves a thousand copies. Whether the lawsuit is filed by the owner of a popular destination who thinks you stole the “look and feel” of his establishment (see E.S.S. Entertainment 2000, Inc. v. Rock Star Videos, Inc., 2008 WL 4791705 (9th Cir. 2008)) or the lead singer of a retro-funk dance group who claims a character in your game wears the same clothing and resembles her (see Kirby v. Sega of America, Inc., 144 Cal.App.4th 47 (2006)), video game profits have caught the world’s attention, and, as in all things, success leads to lawsuits. Continue Reading »

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