HHR New Media, Entertainment and Technology Group

On December 9, the DigitalHHR team will be presenting “Forecast: Entertainment in the Cloud”, the next in its on-going series of live, CLE-accredited webinars.  

As the public’s demand for “any content anywhere” grows, entertainment, media and technology companies are turning to the cloud for innovative ways to distribute and monetize content. Through initiatives like digital lockers, streaming to mobile apps, progressive downloading to tablet devices, and other forms of cloud-based storage and distribution, stakeholders are exploring new business models and ways to innovate without compromising the value of content or jeopardizing the rights of content owners to control how their content is consumed by the ultimate end user.

In this CLE-accredited Webinar, we will focus on the critical legal and business issues raised by the expansion of cloud computing and its impact on the distribution and consumption of entertainment content. We will analyze how cloud computing has led to new methods of distribution that give rise to an increased threat of copyright infringement and the recent case law impacting the cloud computing landscape. We will discuss new digital rights management tools, methods of end user, subscriber and purchase authentication. We will explore how stakeholders can balance complying with evolving standards, laws and regulations with the need to exploit new technological advancements that lead to improved services and enhanced end user experiences.

Our New Media, Entertainment and Technology Group at Hughes, Hubbard & Reed will be joined by our UK-based colleagues from the international Technology and Media focused law firm Taylor Wessing LLP. Taylor Wessing will address some key international and European issues that impact cloud models. These issues will include jurisdictional risks, different rights spanning different territories, advertising laws, collecting societies, the European laws on privacy, cookies and liability for cloud platform providers, as well as challenges related to format shifting/uploading consumers’ existing content into the cloud.

The webinar will be held on Thursday, December 9, 2010 from 12:30 p.m. to 1:30 p.m. EST.  To register, please click here.

As we recently reported here, a  new Internet-connected software application, called “ivi tv”, was just released that allows pc, mac and linux end users to stream live feeds from over-the-air television stations to their computers anywhere in the world. Unlike other online content distributors, however, the start-up recently confirmed that it has elected not to negotiate with the copyright holders for the license of its programming, and has instead elected to wager its future on a seemingly liberal interpretation of certain provisions of the Copyright Act (the “Act”), which permit qualifying “cable systems” to rebroadcast over-the-air television signals upon the payment of certain statutorily mandated revenues (see Section 111).

As we suspected, the response from the entertainment community has been swift, and the company has since received a barrage of cease and desist letters from television networks, movie studios, sports leagues, broadcasters, syndicators and others in the entertainment industry alleging that the operation of the service as currently conducted amounts to copyright infringement. In response, the company has now filed a complaint for declaratory judgment in Seattle district court alleging that by complying with the Act’s compulsory licensing scheme in Section 111 “it has not infringed any of the copyrights owned by the any of the Defendants.”

We will obviously keep an eye on future developments as this complaint now moves its way through the court system and the entertainment industry’s forthcoming response.

A new Internet-connected software application, called “ivi tv”  http://www.ivi.tv/, was released this week that allows pc, mac and linux end users to stream live feeds from over-the-air television stations to their computers anywhere in the world, including feeds from ABC, CBS, Fox, NBC, PBS, Telemundo, Univision and others. The small Seattle-based start-up behind the service, Ivi, Inc., currently charges user $4.99 a month for access, with the option to add DVR functionality for an extra 99 cents, and plans to expand the service to mobile devices and other platforms in the coming months.

Unlike other online content distributors, the start-up has allegedly sidestepped negotiating with the copyright holders for the license of its programming, and has instead elected to wager its future on a seemingly liberal interpretation of certain provisions of the Copyright Act (the “Act”), which permit qualifying “cable systems” to rebroadcast over-the-air television signals upon the payment of certain statutorily mandated revenues. Specifically, the Act’s compulsory licensing scheme (see Section 111) allows cable systems to carry distant broadcast signals while compensating copyright owners for the public performance of their works, without the transaction costs associated with marketplace negotiations for the carriage of copyrighted programs, and instead requires that the cable system remit a fixed portion of their revenues for the retransmission of such programming to the copyright holders. Based on statements from ivi, Inc.’s management, the company has already taken steps to comply with the requirements under Act, and is apparently taking the position that its service does, in fact, qualify as a “cable system”. Continue Reading »

With all of the attention “TV Everywhere” is getting, it is not surprising that the most recent scrutiny is coming from public interest groups that are claiming the TV Everywhere platform (under which cable providers will offer their subscribers access to the content on screens outside of their homes) presents significant antitrust concerns.   Just two weeks after Comcast launched X-Finity, its version of TV Everywhere, several public interest groups petitioned the Justice Department and the Federal Trade Commission to investigate perceived antitrust violations.  Free Press, Media Access Project, Consumers Union, Consumer Federation of America and New America Foundation’s Open Technology Initiative are among those who have asserted that the TV Everywhere model is anticompetitive because it  will cause a rise in prices, divide markets, tie products and threaten new competition.   Continue Reading »

The latest in our on-going series of CLE-accredited Webinars will focus on the critical legal and business issues and questions raised by the emerging phenomenon of “TV Everywhere,” a digital platform agnostic solution that promises to enable pay TV subscribers online access to their programming wherever they may consume it via an Internet enabled device. Our team will address topics including:

• Methodologies to authenticate subscribers and the technological burdens of implementing such authentication methodologies;
• Protection of personally identifiable information (PII) of subscribers and controlling access to such subscriber PII;
• Impact of the FCC’s proposed “net neutrality” rules on TV Everywhere initiatives; and
• Potential business models and revenue opportunities for stakeholders, including revenue streams from enhanced subscription fees, premium advertising fees, etc.

The one-hour Webinar will also feature “live chat” functionality to enable viewers to ask questions and comment on the presentation in real-time. Presentation materials will be available for download.

The Webinar will be held on Thursday, March 11th, 2010 from 12:30 p.m. to 1:30 p.m. EST. To register, click here.