Dec 17 2010
Device Fingerprinting and Targeted Margeting: The Next Digital Privacy Battleground?
In one of the latest advances in what has been called “a technological arms race between tracking companies and people who seek not to be monitored,” device fingerprinting, a technology originally developed to prevent software piracy and credit card fraud, appears set to become a powerful new tool for online marketers. But recent calls to increase consumer control of personal information will likely impact how device fingerprinting technologies are integrated into marketing efforts and may slow its widespread adoption. Continue Reading »
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