HHR New Media, Entertainment and Technology Group

Transparency into how websites use, protect and disclose the personally identifiable information of its end users has been an especially hot topic over the past few years as the use of social networking and social utility sites have grown exponentially in popularity.  So it’s no surprise that end users’ control (or lack thereof) over how their personally identifiable information is used, and the extent of that control, has been giving many in our industry “heart burn” and raising the eyebrows of legislators and governments globally.

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This first-of-a-kind, publicly-available, law firm-hosted, CLE-accredited Webinar will focus on the critical issues that are confronted in game transactions. Our team will address issues such as:

• Structuring relationships between developers and publishers and the ownership issues that arise in development agreements, including work-for-hire, joint ownership and cross-licensing issues;
• Protecting against developer default or insolvency, including the pros and cons of source code escrow arrangements and the applicability of Section 365(n) of the Bankruptcy Code;
• How clearances and consents have become critically important with the increased incorporation in games of real world elements (cities, buildings, people, etc.) and third party IP (e.g. music, video clips, characters, logos, etc.), with an examination of recent case law (Kirby v. Sega and Grand Theft Auto/Pig Pen); and
• Strategies to maximize revenues from online and mobile games, including sponsored exclusive features and content, “in-game” ads, syndicated games, and tiered subscriptions.

The one-hour Webinar will also feature “live chat” functionality to enable viewers to ask questions and comment on the presentation in real-time.  Presentation materials will be available for download.

The Webinar will be held on September 16, 2009 from 1:00 pm to 2:00 pm EDT.  To register, click here.

In a decision applauded by webcasters and lamented by the recording industry, the Second Circuit ruled last week that individualized radio stations–such as those offered by LAUNCHcast and Pandora–are not “interactive services” under the DMCA, freeing the webcasters from the potentially massive financial burden of having to pay licensing fees to record labels for the transmission of sound recordings as part of their services.  The decision was the first by a federal court of appeals to examine the hotly-debated issue.

The suit, originally filed in 2001 by several labels owned by Sony BMG, including Arista, Bad Boy and Zomba, alleged that LAUNCHcast, a webcasting service run by Yahoo’s Launch Media unit, which enables users to create “stations” that play songs within a particular genre or similar to a particular artist or song, violated provisions of the DMCA that required payment of licensing fees for the use of sound recordings in an “interactive” service.”  Continue Reading »

A group of retired players recently filed a class action suit (Dryer et al. v. National Football League) against the NFL claiming infringement and unauthorized use of their identities and likenesses to promote the NFL and sell NFL-related products without compensation.  

This is yet another in a long list of cases brought by former athletes from the NFL, MLB, and NCAA seeking limits on the right to exploit players’ likenesses. In fact, just last year, a number of retired NFL players won a class action lawsuit against the NFL Players Association, arguing that the union conspired with Electronic Arts to use their likenesses in the Madden video game series without proper compensation, in which the retired players earned a $26 million settlement. Continue Reading »

Since Facebook launched its Facebook Usernames initiative in mid-June, over 6 million unique individuals have registered usernames for their personal profiles, and over 15,000 usernames have been registered for Facebook Pages as well, which are commonly used by businesses and other organizations.  In many ways, the program looks like a proprietary domain name registration system.  However, when we read that Facebook is claiming ownership over every username, an assertion attributed to a company spokesman, we realized that Facebook is not acting like a domain name registrar.  We also wondered about the legal basis of such a claim.

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