HHR New Media, Entertainment and Technology Group

The Mobile Marketing Association (“MMA”), a non-profit industry trade group, recently announced the publication of a set of revised Global Mobile Measurement Ad Currency Definitions for the measurement of mobile media advertising currency, including: Ad Impression, Streaming Video Advertising, Rich Media Ad Impression and Click Measurement. The MMA does not intend for these “definitions”, which read more as contextual recommendations for how to assess mobile ad currency, to serve as a set of guidelines for mobile ad counting, but expects them to serve as the foundation and basis for discussion for subsequent mobile ad guideline development. The definitions were developed in close collaboration with the Media Rating Counsel (a non-profit association made up of leading television, radio, print and Internet companies), as well as ADObjects Inc., Amobee Media Systems, AOL LLC, DoubleClick, iO global limited, Isobar, Microsoft, The Coca-Cola Company and Yahoo! Continue Reading »

While there are clearly more pressing issues to be addressed immediately after the inauguration (the economy, anyone??), the incoming Obama administration has a detailed, comprehensive roadmap already in place to guide its technology policies and initiatives.  This probably should not come as a surprise considering how Obama leveraged technology and the Web to transform presidential politics during the campaign (remember the campaign ad that appeared in Burnout Paradise on the Xbox 360?).  

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  Royalty Rate Analysis

After months of hearings, testimony and deliberations, on October 2, 2008, the United States Copyright Royalty Board (CRB) announced newly established rates for royalties to be paid to writers and composers (as opposed to performers) whose musical compositions are made and distributed as sound recordings (i.e., phonorecords), including via (1) physical recordings (e.g., CDs, tapes, vinyl, etc.), (2) permanent digital downloads, (3) ringtones, (4) limited/tethered digital downloads and (5) interactive streaming. Continue Reading »

MTV Networks has signed agreements with MySpace and Auditude regarding the sale, display and distribution of advertising with user generated content posted to MySpace that contains MTV Networks’ programming.  HHR’s New Media, Entertainment and Technology team represented MTV Networks.  Click here for more details.